CLAD HOME SOFAS: DESIGN FOR THE PEOPLE!

With all the excitement (and massively daunting "to do list") of opening a brick and mortar storefront here in LA, I haven't yet had much chance to share with you the whole scoop behind our line of upholstery that just launched through the new Clad Home website.

Basically the back story in a nutshell is that we've been designing and manufacturing bespoke custom upholstered furniture for our own design clientele here in LA for almost 10 years now. 


If you've browsed our design portfolio our furniture is all over every project ...






About a year ago we decided to put together an upholstery collection that would offer the same design flexibility and high quality that our local customers get to experience with us, and still be affordable, and be available to ship at a reasonable rate nationwide.  Those were the three biggies for us, and I couldn't believe that there was really no retailer that was offering really great furniture that met all three of these requirements.

Generally the smaller retailers like me either had nice stuff but very limited fabric and style choices, OR they were just ultra expensive and out of reach for most of us.  Same story with the big box stores: the more affordable stuff is really limited and of questionable quality, and the nicer stuff is just really pricey (not to mention that fact that it's pretty much all made in developing countries with dodgy labor laws that ignore basic human rights and environmental standards.)

So our whole approach is pretty different from anything else out there.  Our ethos could be summed up as "Design for the people," because we're basically insisting that everyone should have access to really well-designed, distinctive furniture at genuinely accessible prices.  When we set our price points we paid a lot of attention to what your options are out there, compared pricing across the board and across the industry, and made sure that we came in significantly lower.  I'll be honest that this means a lower profit margin for us which is not exactly standard recommended business practice, but we're hoping that what we sacrifice in mark-ups we will gain back in sales volume as the word spreads about what we're trying to do here!

If you haven't checked out how our site works yet, here's a little run through.  Each piece of furniture has a menu that allows you to select your perfect preferred dimensions, down to the last inch.

Next up: design the look and feel of your cushions.  I can't tell you how many times people come to me asking for a sofa they've seen somewhere that they loved, but they just want a single seat cushion instead of two or three, or an integrated back in lieu of loose cushions.  So we allow you to chose ANY cushion layout you want, and it doesn't affect your price at all.  Premium high resiliancy foam comes standard, and cushier down feather and Trillium (a great down-alternative that feels like down or even better) are available as upgrades.

On our sectionals you get to choose between the chaise on the left, right, or (and this is the kicker) a reversible chaise that attaches with hidden clips to either end of the sofa.  We want you to have the freedom to rearrange your furniture at will or switch it up in your next place!



We have a huge fabric menu of all our tried and true favorites that stand up to kids, pets, and life in general.  We'll send you free swatches, and you can even use your own fabric at no extra charge. 

Of course you get to pick your wood finish, but you can also show us any style of legs or base you fancy and we won't overcharge you to make it happen.  Most leg styles are included in the sofa price.  But if you want to get fancy we can do that too.
And lastly, we wanted to make good design accessible to everyone, not just our design clients here in LA.  So we've capped our shipping to anywhere in the lower 48 at a flat rate of $150, and deliveries within the LA area are just $50.


We're in the process of adding much more to our collection, expanding on the upholstery, and adding fine custom carpentry, pillows, and accessories.  As you probably know, my own design aesthetic spans a really varied and eclectic range of styles, which I'm aiming to represent with the Clad Home collection as well.  We'll offer everything from great mid-century style to updated twists on timeless classics.  So expect good things as we continue to grow our selection!   And in the meantime just know that if you would like to order something you don't see on the site yet, or you have a custom piece in mind, shoot us an email at info@cladhome.com and we'll help you out. 







SNEAK PEEK OF OUR LITTLE TOKYO LOFT PROJECT

We wrapped up the loft project and photographed it a few weeks back and I'm dying to share it with you.  BUT it gets published soon and the name of the game is that we have to keep it under wraps until then, so in the meantime here are a couple sneak peeks from our shoot (thank you to my sweetheart and photographer extraordinaire Marc Royce!)
 
 
I promise to make up for this teaser with a FULL "before & after" rundown including all DIYs and shopping sources just as soon as I can divulge them.  And of course you'll be the first to know as soon as our little feature gets published!

In the meantime, check some of the cool details ...
 


This, my friends, is a gorgeous handmade walnut media cabinet designed by yours truly and available now through our Clad Home store!


Same goes for the custom bar cabinet below ...

 
Actually, I first met my client 4 or 5 years ago when she came to me (on a word-of-mouth referral) for a custom sofa.  We designed a sweet teal tufted mid-century-esque one that was our jumping off point a few years later when she was ready to tackle the entire space.  
 
 
I'd never designed a loft space before and I jumped at the chance to work on such a unique project.  It was a converted 1920s Art Deco building that was once the Westinghouse elevator factory. 
 

12' ceilings, incredible floor-to-ceiling steel windows, exposed concrete columns, downtown skyline views, and the natural light pouring in was insane ... every designer's dream.


Can't wait to show off the whole space soon!

xoxo,










STORE PROGRESS AND GENERAL CATCHING UP

It's been awhile!  This has been the first hiatus I've ever taken from writing this blog, and it felt weird to me to be so out of touch with you.  The evolution of my business has always been such a personal and organically-grown enterprise.  I think of every single follower, whether here or on any of my social media outlets, as an invaluable participant in helping to build this career and this life that I love.  I'm not one of those Instagramers, for instance, with tens (or hundreds) of thousands of followers (maybe someday...not knocking it!)  In fact I think I just rounded 2500 :) But I know for a fact that each follower came to me because they saw something in my work that they liked.  None are robots or were cajoled, bribed, or paid to "like" me.  And I honestly appreciate keeping it real like that!  It amazes me sometimes that this blog has grown from something entirely unknown in it's infancy to logging 30,000 visitors a month. So thank you for that.  I totally get it that I've experienced the success I have in large part because of YOU.  Thanks for hanging in there with me even when I had to log off for a bit.

These past couple of months it's been literally a matter of not enough hours in the day to physically accomplish all that needed to get done to launch the new Clad Home store and website.  It's all I've been doing.  I don't think I would recognize the inside of my gym, it's been so long, and I'm pretty sure I can't touch my toes anymore.   Any social life (sorry friends!) has totally fallen by the wayside while Melanie and I have been putting in long hours at the store.  We're days away from opening and I'm starting to see the light at the end of the tunnel!

For starters, the signage began going up yesterday, which was ultra exciting.  The main large wall sign above our glass storefront goes up today and I can hardly wait.


I think this is what the store looked like the last time I showed it to you ... a big, raw, empty, light-filled space that, after some renovating, was a vast improvement over the state it was in when we found it.


Around a month ago we moved our office operations into the space and began amassing furniture, art and decor that piled up around us in an insane jumble that we picked our way through in order to get to our desks.  We kept butcher paper on the windows so no one could see our chaos, and spent a couple more weeks toiling over the website (which we'd been working on since last Fall) from dawn 'til well after dusk ... I don't think I had ANY inkling the amount of work and then re-working and re-working necessary to design and launch a halfway decent commerce website.  Even working with a cadre of web designers for months and months on end, which we did, it was just about the most tedious, time consuming thing I've ever done. 

But launch we did, and although it's not yet perfect and we're still working out some technical kinks as well as adding lots more product, I'm proud of what we've achieved with it so far.  We're taking orders and we ship nationwide!  (I won't say it would have never gotten off the ground without the help of Melanie and Marc because that would be laughable it's such a massive understatement.)


I'll be sharing much more with you soon about the whole vision behind my new line of upholstery, my commitment to designing quality goods that are locally made and bringing them to you at a really accessible pricepoint.  Because I'm a firm believer that we should all have access to beautiful, distinctive design at prices we can actually afford.  It's not just a pithy slogan on my website, it really and truly is design for the people!

Along those lines, we've curated quite a collection of artwork for the store all done by local artists and selling at pricepoints from $50 for gorgeously framed photographic prints to $1500 for enormous "statement" paintings, the kind that single-handedly make a room.  I'm extra excited to introduce you to this work, and we'll soon be making some smaller (easily shipped) works available on the website as well!


1 // 2 // 3 // 4 // 5 // 6 // 7

Today is a big deal because all our custom lighting is being installed, and lighting transforms a space perhaps more than anything else.  We had some incredible fixtures custom made for us by Park Studio, a local husband and wife team that we're excited to partner with in part because their designs are amazing, and in part because we're psyched to get to showcase more fantastic local LA designers!


I've been scouring the flea markets too and have picked up some awesome vintage lighting that's going to look amazing in my storefront windows.  In case you couldn't tell, mid-century is easily my favorite era for lighting design ...


Also being installed today are some big 10' tall modular shelving units I designed with my metal worker.  I wanted them to be brass toned like this awesome design, but we couldn't get the color quite right at the powdercoaters (and working with solid brass would have been too expensive.)  So I went with matte white powdercoated metal and light-toned natural wood shelves.  I have raw concrete floors and bright white walls like this, so I'm thinking it should look pretty good. 


Oh and the Clad Home write-up in the LA Times that was meant to come out a couple of weeks ago?  The publish date got pushed back, which is actually much better timing for me because it means that the store will be up and running by the time we get that nice dose of publicity.  We pushed ourselves so hard to have the new website up and running in time for the earlier supposed publishing date, and then it didn't happen, but the silver lining is that all our toil was not for naught.  It meant that we could get that immense project off our plates and focus on to the business of opening up shop!

So this is the week that we pull a rabbit out of a hat and turn a crazy jumbled pile of stuff into a beautiful shopping experience, and next week is our "soft" opening.  We'll be staffed and open from that point on, although I'll wait until June or July when I have everything dialed in and looking just the way I want it before throwing our big grand opening soiree.  You'll be the first to know!


xoxo,







NEW CLAD HOME SITE IS LIVE TODAY!

We're talking 9 months of crazy-making to get the new Clad Home site done, and it's up!  It's 3am and I'm barely standing, but it's up! 
 
 Just in time for our write up in the LA Times tomorrow morning (uh, this morning ... it's probably already up by now too!)  Nothing like a terrifying looming deadline to make you tie up all the loose ends.

Have a peek ...
 
 
 



 
 









 xoxo,
 


MORE COOL ART POSTERS FOR YOUR AFFORDABLE WALL ART COLLECTION

I know I'm posting really sporadically right now, but it's ONLY because I'm so under the gun to get the Clad Home store open to the public.  Thanks for understanding, and just know that I'll be back in action here soon.  For now though, here's an update: 

We're moved into the new space now and it's functioning as our office (or at least it will be today after we get our desk and chairs delivered.)  We've begun to receive shipments of furniture and decor, but I know that I really don't want open up shop or have any type of grand opening until I have the whole space just how I like it, and it's not there yet!

I've been sourcing like crazy all the things I need to bring into the store to make it a layered, collected, awesome shopping experience. The whole decision to open a store came about so quickly that I was definitely not up to speed with all of the wholesale resources that it takes to stock a store like this.  That's my call out to all you artisans, painters, makers of beautiful things out there, especially California-based, who think you might have something cool for the store.  I'm especially looking for painters because I have a lot of wall space to fill!

Speaking of wall art, here are some awesome art posters I've been buying, similar to those in the Matisse post I recently did about collecting art museum and gallery show posters.  They're all around $10-$50 depending on the size you choose, and I think they all have just the right mix of colorful graphics with an artsy foreign vibe to be a really interesting addition to any gallery wall.  And let me tell you, $50 for

1 // 2 // 3 // 4

1 // 2 // 3 // 4
 
The Chief in the headdress reminds me a lot of these prints that Domino sells by artist Jenna Snyder-Phillips ...


 
 Can't you see any of those prints looking great in a gallery wall mix like this?

(all photos via)






















In other news, we finally shot the Little Tokyo Loft project this past weekend, and I must say it's one of my favorite projects to date!  Can't wait to share the pics...just need to get it published first :)

xoxo,

 











ShareThis

Related Posts Plugin for WordPress, Blogger...