Of course it will be a showroom for my line of upholstered furniture, but it will also be much more. It will be a public space where I can fully and completely express my style and design aesthetic, which as you know is a mix of old and new, traditional and modern, smooth and textured, sleek and funky.
What is will not be is all mid-century, all traditional, or all boho chic.
It will not be one-note. It will not be boring.
What it will be is a scintillating mix of the very best of all of the above.
Beautiful classic upholstery juxtaposed with iconic mid-century designs.
Clean-lined modernism layered with global textiles.
Modern art as a backdrop to elegant traditionalism.
All the hallmarks of my own personal style as a designer. I can't wait to show you what I've got in store for you (pun intended)... CANNOT WAIT!
There's much to be done. The space that I selected now goes through a little renovation before I can even begin to bring in all my goodies. Here's some of the inspiration I've gathered for the new showroom ...
(all photos via my Pinterest "Showroom" inspiration board)
I'll announce the location soon, but for now here's a sneak peek. Our storefront is in a beautiful historic building in an up-and-coming pocket of LA that I think is poised to become the new Larchmont Village or Sunset Junction. And I plan to help take it there.
In a little last minute twist, I settled on a store name that surprisingly is not any of the names I recently polled you about. (I so appreciate all your input and good advice!) This naming business was incredibly hard for me, I have to say. It's not just about what I like the sound of, it has to do with web domains and the physical shape of the words and finding a name that is well-suited to logos and signage. So this is it:
Thank you for all of your support. I'm beyond excited to have you along as I embark on the next chapter of Rosa Beltran Design and Clad Home.