Hey guess what?  We're nearing our 1-year anniversary of the opening of Clad Home and I'm FINALLY circling back to do a proper REVEAL of the remodel and creation of our retail space!  
When it all began, this place bore more resemblance to a carnival fun house than a furniture showroom.  I mean ... huh!??

I can't really explain to you what was happening here since I never actually saw the establishment, a vintage clothing store, that was in this space before me.  But I will tell you they must have been extremely committed in order to glue those hundreds of yards of frothy tulle and satin all over the ceiling ...

BUT, you know the adage ... good bones!  The ceilings were high, the natural light was abundant, and the exterior of the building was a lovely and classic 1930s row of storefronts with pretty plaster details and really great neighboring local shops.  

And since we're slummin' it over here on the east end of Melrose Ave, the rent was actually kind of affordable for a first time LA store owner who'd never even worked a retail job and had no earthly idea if her hairbrained furniture showroom notion was going to work out.  So naturally, we dove right in :)
The first thing that had to happen was operation de-froth.  Completely and utterly strip the walls, ceilings, and floors down to bare concrete, plaster.  Never underestimate the power of a fresh coat of white paint.   

Then we reorganized the floorplan a bit by turning the existing small dressing room into a storage closet and putting up a full-height wall to create a separate office in the rear third of the space.  We even kept a little storage loft in back for overflow storage and inventory.
                          Before...                                                                                        After...                       

We've got high ceilings, so of course I employed my favorite old trick of putting a transom window above the door for more height and light and style.  This isn't even a real transom, just a random fixed single window that I found on Craigslist and turned on it's side.  It doesn't need to open, it doesn't need any hardware, it just needs to sit there and look pretty.  Easy peasy.  Love me some black trim against white walls too, and pretty sure I always will.

The old bathroom was a nasty mess and needed all new everything.  Remember my original design plan?

The fun patterned ceramic tile from looks like authentic encaustic cement tile but cost way less.  The walls got a wainscot of white subway tile with a thin black pencil trim chair rail.  Painting the bathroom door and window black gave it a shot of drama and contrasting brass hardware provided the finishing touch.  It's simple and utilitarian, but also classic and pretty.

                               Before ...                                                                               After ...

The water closet was too small to accommodate a hand washing sink, so we designed a cool-looking utility sink that wouldn't look too much like a bathroom sink or be an eyesore in the back office.  A simple iron bracket supports the marble countertop (a remnant found on Craigslist) and deep ceramic sink with exposed plumbing pipes below. 

(In the end we had to install a small water heater on the wall beneath the sink which sort of jacked up my design, but shit happens, reality sometimes intervenes, and you roll with it.)

At last we got our signage up and started bringing in the merchandise!  Here's my small but mighty associate who spent a ton of time last summer helping mama set up shop ...

And my electrician, about to install the fabulous custom light fixtures made for us by Park Studio.

 And then ... ta da!  We opened up shop on May 1st 2015!

And since this is the Rosa Beltran Design studio as well as a store, we have a great big command center / work desk towards the back where all the toil happens, as we bask in the beauty of fabulous urban LA photography by the likes of local artists Marc Royce and Jon Rex Cueto.

I think back to just over a year ago when I first had the inkling that I would open Clad Home, and I'm astounded and amazed and gratified and feel just tremendously lucky that this little enterprise has not only succeeded but exceeded all of my expectations.  

We love our customers and are loved in return, in no small part because we really strive to keep our selection broad and eclectic yet approachable, and our prices people friendly.  "Design for the people" has become our slogan because we think everyone should have access to great design at a great pricepoint.  

And that, my friends, is a what they call a wrap. Thank you for coming along on our journey.  Clad Home is open daily 11-6, and we look forward to seeing you there!



Rebecka said...

Everything looks great! I'm so happy y'all are successful.

Rosa said...

Thank you Rebecka!

Tracy and Marc said...

Congratulations! Wished I lived in LA :).

Rosa said...

Hi Tracy - thank you!

Anonymous said...

Congratulations! Looks beautiful -- great vision, and so many lovely things : ) .

Wishing you every success (and wishing Canada were closer)!


Anonymous said...

Fresh, bright and lovely! Wish I lived closer! Congratulations and thank you for allowing us to peak back at this exciting time.

Wishing you all the best,
Laurie in Houston

Anonymous said...

it's all just soooo good -congratulations! most sincerely, emily jane

Bobbi said...

This looks great. I admire your ability to follow your passion & take chances.

Miranda said...

Beautiful store!! Happy you've done well :D

Regalo Tiles said...

Great idea! Thanks for sharing.

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